Posts belonging to Category customer insight
Posted by IngridK on July 14, 2011
Today I spoke at a SOCITM conference on Building Perfect Council Wesbsites. The title’s a bit funny, I think. Perfection is an impossible goal. But the great thing about the web is that you can keep on perfecting. Maybe they should have called the event building better and even better websites, but I suppose that [...]
Categories: customer insight, data, socialmedia, tech geekery |
Tags: bpcw11, conference, event, gov2.0, local government, localgov, open data, presentation, social media, socitm, websites | 
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Posted by IngridK on December 15, 2010
New transparency guides and two cool events on using data and information for better accountability and public services.
Categories: customer insight, data, tech geekery |
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Posted by IngridK on May 29, 2009
The Cabinet Office’s Digital Engagment blog is looking at the question of publishing public data in a really useful way. The Power of Information Task Force flagged up that one of the main problems with UK government information is finding out what we have published, what form it is in, and how it can be [...]
Categories: customer insight |
Tags: Cabinet Office, customer insight, data, data sets, gov2.0, local information systems, open information, POIT | 1 Comment »
Posted by IngridK on January 25, 2009
The Local Government Customer Insight Forum is made up of council representatives who serve as the link with central government on local service transformation. Their regular meetings are supported by IDeA; it’s usually “business” in the morning and “learning” in the afternoon with a seminar open to public sector delegates – who are often leaders [...]
Categories: customer insight |
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Posted by IngridK on November 24, 2008
I’ve been off for the past few weeks – first a few days on leave then off sick for a couple weeks. I had hoped to be able to blog a little bit while I was off, but I’m afraid the siren call of Jeremy Kyle and his DNA test specials kept me from the keyboard. [...]
Categories: customer insight |
Tags: customer insight, guidance, IDeA, LGA, publication | No Comments »
Posted by IngridK on October 14, 2008
Working together On Thursday we’ve got visitors from out-of-town coming to see us. Way out-of-town, other side of the world in fact. Some representatives from New Zealand are coming to the IDeA (and probably lots of other places) to hear about UK local government. I’ve been charged with writing a brief on performance management and [...]
Categories: community engagement, customer insight, performance management |
Tags: Communities in Control, CPA, credit crunch, customer insight, Digital Mentors, performance management, Power of Information, social media tools | 2 Comments »
Posted by IngridK on October 8, 2008
Following on from Monday’s post about my citizen or customer jargon quandry, I found an interesting post on Governing’s 13th Floor blog, describing a US Mayor’s view on the matter: First, [Mineapolis Mayor, R.T.] Rybak took apart the idea that government should treat citizens as customers. In an era when the prevailing wisdom is to [...]
Categories: customer insight |
Tags: citizenship, customer insight, local government | 1 Comment »
Posted by IngridK on October 8, 2008
As local government gets better at the basics of performance management, the challenge to become more sophisticated with the wealth of data that’s available and much more targeted about using it for improvement and efficiency. That’s part of the reason that I find the Local Information Systems and Customer Insight projects so interesting. Where once, [...]
Categories: customer insight, performance management |
Tags: data, efficiency, Governing, o'malley, performance, performance management, US | 1 Comment »
Posted by IngridK on October 6, 2008
I’ve been working on some guidance around customer insight. Customer insight is basically using market research to understand what really motivates people to engage with products or services. It can also be used to re-engineer services to make them more customer focused. There are some obvious uses in the commercial sense. But for the public [...]
Categories: customer insight |
Tags: business intelligence, citizenship, communities, customer insight, data, insight | 7 Comments »
Posted by IngridK on September 27, 2008
Behavioural economics – or “nudge” has come up recently at a couple of events I’ve been at. I say come up – but one of the times it was me mentioning it. It features in a set of slides that Adrian Barker prepared and that I was presenting at an internal workshop we do at [...]
Categories: customer insight |
Tags: CLG, customer insight, economics, Nudge, outcomes, public policy | 5 Comments »
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